P.S. We have a point. And we know how to make it.

We’re P.S. Creative Lab, where sharp thinking meets sharper storytelling. We turn ideas into compelling narratives, build brands with personality, and create marketing that means business.

Marketing strategy. Content that connects. Personal brands with presence.

Our point of view

Less noise. More impact.

The world doesn’t need more content. It needs better ideas, stronger stories, and marketing that gives people a reason to pay attention.

We bring strategy, creativity, and a healthy dose of curiosity to the work, connecting the big picture with the details that make it happen.

Because getting noticed is one thing. Being remembered is another.

What we do

Marketing & Brand Strategy

The thinking behind the doing.

Positioning, messaging, campaigns, and marketing plans built around your goals.

Content Strategy & Creative

The right story, in the right place, for the right audience.

From brand narratives and thought leadership to websites, email, SEO, and campaigns.

Personal Branding & Thought Leadership

For founders, executives, and experts with something to say.

We help shape your ideas, sharpen your voice, and build a presence that’s unmistakably yours.

See every service

Details matter.

The headline that makes someone stop. The story that stays with them. The strategy that ties it all together.

We believe the best marketing is equal parts insight, imagination, and intention.

Nothing is an afterthought.

Services

Big-picture strategy. Every-detail thinking.

One project or the whole marketing playbook. From brand strategy and content to SEO, digital campaigns, PR, and personal branding, we connect the dots to create work that stands out and delivers.

Strategy & Brand

Cs01

Content Strategy

We build the plan for what you publish, why, and for whom. We map audiences, topics, and channels so every piece supports a business goal.

  • Roadmaps
  • Editorial calendars
  • Channel plans
Au02

Audits & Consulting

We review what you already have. We find what is working, flag what is not, and tell you plainly what to keep, fix, or retire.

  • Content audits
  • Gap analysis
  • Advisory
Bv03

Brand Strategy & Voice

We define who you are talking to and how you sound. We write the positioning, messaging, and voice guide your whole team can use.

  • Positioning
  • Tone of voice
  • Personas
Pb04

Personal Branding

We make founders, executives, and experts known for their ideas. We shape your story and point of view, and we decide where you show up.

  • LinkedIn presence
  • Bios & profiles
  • Speaking platform

Writing

Wr05

Content & Copywriting

We write clearly about complex subjects. We write website copy, blog articles, case studies, white papers, and newsletters.

  • Web copy
  • Articles
  • Case studies
Gw06

Ghostwriting

We write in your voice, under your name. We ghostwrite books, bylined articles, LinkedIn posts, and speeches that sound exactly like you.

  • Books & memoirs
  • Bylines
  • Executive posts
Tr07

Training & Workshops

We teach your team to write and plan content on their own. We run hands-on sessions, from voice guidelines to creative workshops.

  • Writing training
  • Team workshops
  • Corporate sessions

Digital Marketing

Se08

SEO

We research keywords, optimize your pages, and fix technical issues so the people searching for what you do find you first.

  • Keyword strategy
  • On-page SEO
  • Technical audits
Pm09

Paid Media

We build search, social, and display campaigns around a clear goal. We write the ads and manage the budget every week.

  • Google Ads
  • Meta & LinkedIn ads
  • Retargeting
So10

Social Media

We plan, create, and post content on the platforms your audience actually uses, and we manage the community that grows there.

  • Content calendars
  • Management
  • Community
Em11

Email & Automation

We write newsletters and build nurture sequences and automated journeys that turn subscribers into customers.

  • Newsletters
  • Nurture flows
  • CRM setup
Wb12

Web & Landing Pages

We plan websites and landing pages around conversion. We make the copy, structure, and design work together.

  • Site strategy
  • Landing pages
  • CRO
An13

Analytics & Reporting

We set up tracking correctly and report what is driving results, in plain language.

  • GA4 setup
  • Dashboards
  • Monthly reports

AI Strategy & Policy

Ai14

AI Strategy

We find where AI can help your marketing and content team, and where it should not. We pick the tools, design the workflows, and train your team to use them well.

  • Use-case mapping
  • Tool selection
  • AI workflows
Ap15

AI Policy & Governance

We write the rules for how your company uses AI: what is allowed, what needs review, how you disclose it, and how you protect your brand and your data.

  • AI usage policy
  • Disclosure guidelines
  • Team rollout

Events & Public Relations

Ev16

Event Planning

We plan and run events that put your brand in the room with the right people. We handle the concept, venue, speakers, promotion, and follow-up, from launches and workshops to retreats and conferences.

  • Launch events
  • Workshops & retreats
  • Corporate events
Pr17

Public Relations

We get your story in front of journalists, podcasters, and event organizers. We write the pitches and press releases, build your media list, and prepare you for every interview.

  • Media pitching
  • Press releases
  • Podcast & speaking placement
How we work

Advice when you need direction. Hands on when you need it done.

Some clients want a plan and a trusted sounding board. Others want the content written and the marketing run for them. We do both, and most clients use a mix.

Consulting

We advise

We audit what you have, build the strategy, and give your team clear direction. We run working sessions and training, and we stay on call while your team does the work.

  • Strategy & audits
  • Advisory calls
  • Team training
Hands on

We do the work

We write the copy, manage the channels, run the campaigns, and pitch the press. You review and approve, and we handle the rest.

  • Writing & ghostwriting
  • Campaigns & channels
  • PR & events
Ongoing

We lead your marketing

We act as your part-time marketing lead on a monthly retainer. We set the plan, write and manage the content, and report back every month.

  • Monthly retainer
  • Fractional marketing lead
  • Monthly reporting
Who you’ll work with

Jennifer Gannon, founder & lead strategist

Jennifer Gannon smiling at a table with her laptop

Jennifer is a writer with an MBA, which means she cares as much about the numbers as the sentences. She has led content and brand work inside Fortune 500 companies and fast-moving tech start-ups, and has founded several companies of her own.

Clients come to her when they have something complicated to say and need it to sound like them. She helps teams find a distinct voice, turn expertise into content people read, and build a strategy they can keep running after the engagement ends.

Jennifer leads every P.S. project herself, from the first call to the final report. You work with her directly, with no hand-offs to junior staff.

Fortune 500Enterprise content & brand
Start-upsLaunch & growth marketing
MBAStrategy tied to business goals
Who we work with

Built for teams with more to say than time to say it

Founders & start-ups

We give you a clear story, a website that explains it, and a content plan that brings in the right people.

Marketing teams

We bring the strategy and the consistent voice, and we run SEO, paid media, social, and email alongside your team.

Experts & executives

You know your field. We build your personal brand, ghostwrite the posts, articles, and books that share what you know, and get you booked for interviews and stages.

Start the conversation

Let’s make it the main event.

Tell us about your brand and where you want it to go. We reply within two business days to set up a free 30-minute strategy call.

Prefer email? Write to us at
gannonwrites@gmail.com